Tb718's Blog

now if i could just figure out how to break into the advertising world!

chapter 5

the importance of research…to properly prepare any public relations the proper research must occur. researched is used to determine many key points including formulating a stratagey, prevent crisis and sway public opinion. The two types of research that are conducted are qualitative adn quantitative. qualitative research is soft data that uses content analysis, interviews, focus groups, copy testing and ethnographic techniques. Quantitative research is considered hard data that provides statistical information. learning about research is a good way to gain access to the trends in society and a way to reach out and connect with the public.


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