Tb718's Blog

now if i could just figure out how to break into the advertising world!

chapter 7 notes

this chapter was about how public relations professionals communicate their message to the public.  The 5 objectives of a pr communicator are

  • message exposure
  • accurate dissemination of the message
  • acceptance of the message
  • attitude change
  • change in overt behavior

how communication works was also discussed in this chapter,


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