Tb718's Blog

now if i could just figure out how to break into the advertising world!

chapter 8 overview

how is the efectiveness of public relations measured? this chapter discussed how and why evaluation is used. This chapter explores the basica evaluations questions

  • was the activity of the program adequatly planned?
  • did the recipients of the message understand it?
  • How could the programs strategey have been more effective?
  • were all primary and secondary audiences reached?
  • was the desired organizational objective acheived?
  • what unforseen circumstances affected the success of the program or activity?
  • did the program or activity fall within the budget set for it?
  • what steps can be taken to improve the success of similar future activities?
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