Tb718's Blog

now if i could just figure out how to break into the advertising world!

typography

FONTS!

FONTS!

What is a font? A font is a complete character set of a single size and style of a particular typeface, (Wikipedia), or simply, a design for a set of characters. A font is the combination of typeface and other qualities, such as size, pitch, and spacing. For example, Times Roman is a typeface that defines the shape of each character (webopedia). To most of us, font has a more simple definition. Font is just the way the letters look and for publication design that is very important. A look holds a lot of weight to something we design. In typography, we try to produce a look that evokes some sort of feeling or action and font plays a big role in that. Fonts can create feeling and flow and represent the message. For example, if I wanted to create something formal and elegant I may try using the Edwardian Script ITC font instead of the Chiller font.
According to Wikipedia, Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). [1] Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.
When a designer creates something, much thought goes into the typography they will use because it is such an integral part of the design of the final piece. A designer must also factor in which typography goes best with what product they are trying to produce. The typography for a business card will probably be different from that of a webpage, flyer or brochure. The must consider what goes with the theme or creates the theme they want to generate.
Here are some font tips that are considered best for business card and brochures:
For a brochure:
• A serif font of 9 to 14 points is best for the body of text
• The name of the customer should be in a font anywhere from 12-15 points
• The title should be about 20% bigger than the rest of the font
For at business card:
• Try to make all you font 8 points of larger
• Make your name and contact information 9-11 point
To start your pursuit of coming creative with fonts, check out dafonts.com for free fonts to download and check out the video I posted about how to install them.



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