Tb718's Blog

now if i could just figure out how to break into the advertising world!

Archive for pr publication assignments

correct copy of my top ten list….!


wordpress presentation

top ten list for pr publications

top ten

brochure design




What is a font? A font is a complete character set of a single size and style of a particular typeface, (Wikipedia), or simply, a design for a set of characters. A font is the combination of typeface and other qualities, such as size, pitch, and spacing. For example, Times Roman is a typeface that defines the shape of each character (webopedia). To most of us, font has a more simple definition. Font is just the way the letters look and for publication design that is very important. A look holds a lot of weight to something we design. In typography, we try to produce a look that evokes some sort of feeling or action and font plays a big role in that. Fonts can create feeling and flow and represent the message. For example, if I wanted to create something formal and elegant I may try using the Edwardian Script ITC font instead of the Chiller font.
According to Wikipedia, Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). [1] Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.
When a designer creates something, much thought goes into the typography they will use because it is such an integral part of the design of the final piece. A designer must also factor in which typography goes best with what product they are trying to produce. The typography for a business card will probably be different from that of a webpage, flyer or brochure. The must consider what goes with the theme or creates the theme they want to generate.
Here are some font tips that are considered best for business card and brochures:
For a brochure:
• A serif font of 9 to 14 points is best for the body of text
• The name of the customer should be in a font anywhere from 12-15 points
• The title should be about 20% bigger than the rest of the font
For at business card:
• Try to make all you font 8 points of larger
• Make your name and contact information 9-11 point
To start your pursuit of coming creative with fonts, check out dafonts.com for free fonts to download and check out the video I posted about how to install them.


CRAP: Repetition

repetition CRAP which stands for, contrast, repetition, alignment and proximity, is an acronym for design created by Robin Williams. Robin Williams is the author of the helpful guide book to web design principals called “The Non- Designer’s Web Book”. I would like to highlight the repetition principal.
Repetition is rhythm produced by repeating color, line, form, etc (“strategic publications, designing for target publics” Morton, 2006). Many things come into play when you design a publication whether it is web or print. You must create visual readability. Visual readability is defined as the ease with which readers take in a publication page or the ability to merge and design text and art in a cohesive, creative and compelling way. Think of it this way, anything created and published can become art to the eye evoking intended or unintended feelings, emotions or actions. When you implement repetition you create as sense of continuity and rhythm by doing things repeatedly and consistently. Similar to the beat in your favorite song, repetition in design creates visual rhythm by using the same lines, fonts, colors, pictures and form. When you use the same type of elements the reader’s eye easily cascades across your publication. Using repetition, the reader’s eye is escorted across the publication in a way that becomes familiar and harmonious. For example, when a designer uses the same color throughout the publication the piece becomes one cohesive unit. If you were designing something for Georgia Southern University, let’s say, and decided to use the school colors you would want to stick with those colors throughout the whole publication to give the reader as sense of uniformity. The same goes with art work, you want to use the same type of art work or idea to ensure that your publication flows together and the reader becomes used to the pattern and rhythm. Repetition is a very important aspect of publication design and is key to keeping your theme going throughout your publication.

bloggin’ for summer



As this summers has progressed i found myself more private and less willing to be open to others about who I am. Ive found observation the best method of learning rather than sharing with others. Although I love to learn about others and them about me, I found myself being judged and even ridiculed (not by fellow students either). Perhaps I should know more than I do, perhaps I should have retained more of my life experiences and perhaps I shouldv’e continued on the tradiational road I was on 10 years ago but I have to stop beating myself and letting others beat me up about taking another avenue. Although I look back and see my mistakes in living color I also apreciate my struggle and the lessons that have come from this journey. It is increasingy frustrating and depressing that I no longer have the opportunities that I once had and that I find myself running around like a chicken with its head cut off looking for new opportunities but I feel like some how some way a new path with new opportunities will open up to me. I am trying to be optimistic and enthusiastic about the future and implent the power of postive thought. I wonder is it this as hard for others or is it just me? I ponder, what’s the point? I contemplate the reality that this is no longer the world of networking and connection but of indirect tweets and blog surfing and wonder where I fit into this new world. I have come to the conclusion that this may very well be my “on the job training”. One of the greatest gifts that has come of this whole experience is gaining knowledge of self. I know who I am and can honestly say I am proud of the person I have become. During my summer pr publications class I learned the art of alignment, the layout of items along invisible but easily identified lines which means way more to me this summer than design publications. My life has aligned with God’s plan and put exactly where i need to be at this very moment. There are invisible but identified lines of life that situations have aligned me with to create a beautiful design, me.